How this got started

I love shoes. I spend good money on them and want them to last. But I’m not sprinting down the sidewalk in heels. That’s just not real life. Which means I’m constantly carrying extra pairs with no good way to do it.

Plastic bags feel cheap, they’re harder to come by these days, and they’re terrible for the environment. It’s a small, everyday problem, and I got tired of it.

Most men wear one pair of shoes all day. Women? We juggle: commute shoes, work shoes, dinner shoes, gym shoes. Somehow, no one had designed something that actually made it easier.

The Design Story

My mom always said, “Take care of your things.” That mindset of meticulous care and nothing wasted comes straight from her Japanese upbringing. She still has handbags from 1974.

The design challenge was simple: protect your shoes from each other. SHOOFIE’s hidden internal divider gives each pair its own side so they don’t touch, rub, or get damaged. The dual fleece-lined compartments keep everything organized, clean, and easy to grab on the go.

If you know, you know. And if you do, I hope it helps you too 😉

Tara xo